Purchase the Latest NACS State of the Industry Report®
The convenience and fuel retailing industry’s premier benchmarking tool and the most comprehensive collection of data and trends. Discover what’s next and how to get there faster.
October 3-6, 2023 | Atlanta, GA
For four days, attendees will be networking with industry experts, attending thought-provoking and empowering education sessions, and exploring a show floor with the latest merchandise for convenience and fuel retailing.
Convenience Catalyst is a unique opportunity for NACS most influential Retail Members to meet virtually with the newest Supplier Members ahead of the NACS Show allowing for a first look at the latest product innovations while fostering new peer-to-peer business relationships.
Webinars
Engage in prerecorded and live learning experiences without committing your entire day to a program. Through an easy-to-use digital platform, expert content leaders share their knowledge and facilitate conversations in convenient learning sessions.
Don’t Forget to Renew Your Membership!
Purchase the Latest NACS State of the Industry Report®
The convenience and fuel retailing industry’s premier benchmarking tool and the most comprehensive collection of data and trends. Discover what’s next and how to get there faster.
Webinars
Engage in prerecorded and live learning experiences without committing your entire day to a program. Through an easy-to-use digital platform, expert content leaders share their knowledge and facilitate conversations in convenient learning sessions.
Don’t Forget to Renew Your Membership!
The spots draw inspiration from Japanese-model car culture.
February 28, 2023
IRVING, Texas—7-Eleven Inc. debuted new advertising spots celebrating its customers’ love of coffee and the lengths they’ll go to obtain a fresh cup, according to a press release. Rooted in the cultural trends that bring together all coffee fanatics, these ads demonstrate that nothing can keep 7-Eleven fans away from their brew—whether that means arriving late to a meeting with a cup of to-go coffee or sipping on an iced latte in the middle of a blizzard.
According to the press release, the three ads are:
Mighty Mite: 7-Eleven fans take pride in the quality of their cars, their look, and of course, their coffee—especially when it makes them stand out. Brewed fresh 24/7 with 100% Arabica beans, the convenience retailer’s coffee takes customers into overdrive.
Commute: With 3,000 ways to customize a cup of joe, 7-Eleven’s coffee variety allows customers to be their own barista. Nothing is more important than having the crème de la crème of coffee brew, so spending that extra time mastering the perfect cup is worth it—even if it means running late.
Storm (dropping April 12): Gen Z proudly own their obsession with iced coffee; it’s a critical part of their hustle—no matter the season. 7-Eleven’s coffee connoisseurs will go to great lengths to get what they want, whenever they want it, at a great value.
“Grounded in the ‘Take It to Eleven’ spirit of being our customer’s ingenious accomplice, our new coffee campaign highlights the robust variety, excellent quality and great value our coffee delivers,” said Marissa Jarratt, executive vice president and chief marketing officer, 7-Eleven. “These spots were also built off real cultural insights and are intended to reflect our diverse customer base. We were intentional to ensure that our casting authentically included members of these cultures—real fans, real car enthusiasts, real coffee lovers.”
Directed by award-winning filmmaker Christine Yuan of Object and Animal, the ads reflect Christine’s bold and playful style and take inspiration from Japanese-model car culture.
Last week, 7-Eleven announced that it was bringing PAC-MAN into its stores. In January, it revealed that it is testing robotic delivery vehicles in Los Angeles.
July 23-28, 2023
Evanston, IL
Endowed by: Frito Lay, Keurig, Nielsen
Organizations that focus on their brand and how their customers experience it consistently outperform the competition. This program is designed to enhance understanding of customers and how to engage them across marketing disciplines.
The Association for Convenience & Fuel Retailing
