Daily Crunch: Mobile World Congress 2023 kicks off with new features for Android, Chromebook and Wear OS – TechCrunch

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There’s another episode out of Inside Startup Battlefield, the podcast mini-documentary getting a behind-the-scenes look at the TechCrunch Disrupt Battlefield. Maggie just dropped the new EP: Getting to know the Battlefield 200. Oh, and if you want to speak at TechCrunch Disrupt, you can apply now to speak!
Christine and Haje
Card collectors often dispute how much their cards are worth. New Jersey–based CollX raises $5.5 million to provide a free iOS and Android app to card enthusiasts that enables them to scan their trading cards and get value in return, Ivan reports.
Anthropic, a buzzy AI startup co-founded by ex-OpenAI employees, has begun offering partners access to its AI text-generating models, Kyle reports. The first commercial venture to announce that it’s integrating Anthropic models is Robin AI, a legal tech startup that’s raised over $13 million. Quora’s experimental chatbot app for iOS and Android, Poe, uses Anthropic models, but it’s not currently monetized.
And we have five more for you:

half of an orange balanced atop a metal juicer

Image Credits: ChrisBaynham (opens in a new window) / Getty Images

Image Credits: ChrisBaynham (opens in a new window) / Getty Images
Last fall, Voyantis CEO Ido Wiesenberg shared a TC+ post with several tactics for reducing customer acquisition costs via predictive modeling.
In a follow-up, he explains how to use predictive lifetime value (LTV) to create “more targeted, effective acquisition strategies that focus on acquiring and retaining customers.”
Adding predictive LTV to decision flows helps identify lucrative customers early in the sales cycle, but it can also shorten underperforming ad campaigns, set performance targets and help teams adjust budgets midstream.
Using predictive LTV to juice up marketing campaigns

Three more from the TC+ team:
TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!
The hubbub over the weekend was that a new round of Twitter layoffs included Esther Crawford, the chief executive of Twitter payments who oversaw the company’s Twitter Blue verification subscription. She had been one of Elon Musk’s most public cheerleaders following his acquisition of the social media giant. Rebecca reports that some 50 people were part of the layoffs.
And, just when you thought we might get a break from AI chatbots, Aisha writes that Snapchat now has one that is powered by OpenAI’s GPT technology. That’s right, folks, it’s called “My AI” and for $3.99 per month, you too can give it a whirl. Go ahead, ask it for birthday gift ideas for your BFF.
And we have five more for you:


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