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Lily Charnock, director at Space Doctors (part of InSites Consulting) — who led the study — says, “Our aim with this study was to move beyond a standard trend report to something that speaks to our collective imaginations and societal imperatives. This is while being grounded in what people need.”
“The next step is of course applying this to drive action. Behind the report, we have rich and diverse data that we can’t wait to explore for specific client challenges, categories and cultural contexts,” adds Charnock.
Niels Schillewaert, co-founder and head of solutions at InSites Consulting, concludes, “The trends we’ve identified should inspire brands to put people — and what matters to them — at the heart of product and service innovation for 2023 and beyond. We hope to inspire brands to explore what their role as a changemaker could be.”
To download a copy of the What Matters Report 2023: A Migration of Meaning, individuals are encouraged to click here.
For more information, visit www.insites-consulting.com. You can also follow InSites Consulting on Facebook, Twitter or on Instagram.
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