Instagram spinoff Threads to see its first significant updates – Insider Intelligence

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The news: Meta‘s recently launched social media platform, Threads, is set to undergo a series of updates following user complaints, notes the BBC. The updates include an alternative home feed that allows users to see posts chronologically from followed accounts instead of the current algorithmically curated posts.
Why it matters: The extensive user feedback and planned changes highlight the challenges of launching a new social media platform.
Our take: Threads’ launch and subsequent hiccups are part of the broader narrative about social media platforms’ growth and the complexity of meeting diverse user expectations. While size and scale can drive initial sign-ups, providing a familiar and intuitive user experience is critical for long-term success.
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