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Polartec®, a renowned American brand under Milliken & Company and manufacturer of synthetic fleece, has joined forces with Spoonflower, a premier online fabric printing marketplace catering to artists and creative enthusiasts. This collaboration marks a milestone by making Polartec’s iconic 200 Series Fleece accessible for an array of designs within Spoonflower’s thriving online community of creators and entrepreneurs.
At Spoonflower, users have the freedom to craft their own patterns or choose from a vast library of over one million designs. These designs would now be digitally printed onto one side of Polartec’s high-loft fleece using water-based ink, thus expanding Spoonflower’s offerings. Without any minimum purchase requirements, individuals and businesses, regardless of their size, can embark on printing limited-edition runs with minimal risk. Spoonflower further accommodates rapid product development timelines through its efficient printing processes, enabling businesses to stay competitive in today’s rapidly evolving market.
Karen Beattie, the Global Director of Product Marketing at Polartec, shared that their mission revolves around delivering premium fabric solutions. Polartec’s 100 per cent polyester fabric fleece is renowned for its breathability, quick-drying attributes and its ability to provide warmth without adding bulk. Through their partnership with Spoonflower, they take a significant step in empowering creative entrepreneurs to bring their ideas to life on any scale. The soft-textured synthetic fleece offered by Polartec also becomes the ultimate profitable choice for upcoming winters, serving a wide array of products, including jackets, gloves, scarves, and more.
Sarah Ward, Senior Vice President of Brand Marketing at Spoonflower, highlighted their capacity to meet customer expectations with over a million designs available in their database, each contributed by independent artists worldwide. She expressed excitement about offering a platform that fosters commerce through community connections. Ward emphasised that the close collaboration between the global leader in print-on-demand technology and the trailblazer in modern synthetic fleece presents boundless opportunities for both direct-to-consumer (DTC) and business-to-business (B2B) endeavors.
Polartec’s 200 Series Fleece is now accessible for single-sided digital printing, with widths of up to 56 inches on Spoonflower.com, starting at $34 per yard. This partnership presents a remarkable opportunity for entrepreneurs and creators to merge cutting-edge fabric technology with distinct digitally printed designs, resulting in products that stand out in the market.
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