PrimaLoft unveils game-changing innovation in sustainable … – Apparel Resources

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PrimaLoft Inc., has introduced its latest product innovation, PrimaLoft Utility, marking a significant leap forward in synthetic insulation technology. This revolutionary product incorporates recycled materials, efficient manufacturing processes, and a remarkable lifespan, all contributing to sustainable practices in the industry.
The fabric technology company asserts that PrimaLoft Utility is designed to “excel in even the harshest conditions, offering an elevated level of quality that endures over time.” This exceptional performance is attributed to its structural integrity and exceptional durability.
Tara Mauer-Mackay, Senior Vice President of Product Strategy at PrimaLoft, said, “PrimaLoft Utility represents a true evolution in synthetic insulation technology. Its enhanced durability, ease of care, and versatility empower users to explore new levels of functionality and usefulness.”  He further highlighted that it supports the creation of garments that can last a lifetime, a crucial aspect of sustainability that is often overlooked.”
The company explains that this innovative material adapts seamlessly to various applications, whether for highly breathable clothing or rugged wear.
PrimaLoft Utility boasts several standout characteristics, including sustainability, exceptional thermal performance, robustness with resistance to compression, durability against abrasion, and effortless maintenance.
Early adopters of this cutting-edge technology include LL Bean and Grizzlyskin. Additional brands are expected to embrace this innovation in the near future.
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