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Story by
James Cook
April 12, 2023
Switzerland-based ALSO Group, one of Europe’s biggest technology providers, is expanding its operations in the UK, offering direct access to its ALSO Cloud Marketplace (ACMP) platform.
The ALSO Cloud platform not only connects over 100 vendors including Microsoft, Adobe, Dropbox and IBM with resellers, but it also automates the processes for renewing subscriptions, managing, upgrading and invoicing licences according to the changing needs of customers.
“Resellers in the UK don’t want to incur high costs and put up with time-consuming inefficiencies when managing IT licences and provisioning managed services for their customers,” explained Mark Appleton, Chief Customer Officer at ALSO Cloud UK.
“The ALSO Cloud Marketplace meets this pressing need – it provides ICT resellers with an unprecedented level of automation. Its subscription renewal feature enables them to align the end dates of customer subscriptions as a way to automate and streamline the entire renewal process. This improves efficiency for the reseller, increases transparency for their customers, decreases churn and reduces costs as well.”
ALSO is a pan-European technology provider that is already established in 30 countries across Europe, the ALSO Cloud Marketplace is available in an additional 114 countries around the globe.
Commenting on ALSO’s expansion in the UK, Appleton said: “The UK is the biggest IT services market in Europe and represents a significant growth opportunity. It’s a competitive market but we believe we can establish ourselves here – and we have the expertise, experience, resources plus an aggressive five-year plan in place to do so.
“We’re here for the long haul and are signing up new partners to work with.”
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