A MAJOR perk is missing on the iPhone 15 in the UK – as it's only exclusive to the US.
Apple revealed products set to hit British stores don't have access to some key features.
During the launch event, the American tech giant announced its latest device boasts a satellite-powered emergency roadside assistance.
With the new Roadside Assistance tool users can text for help if they have an issue with their vehicle when off the grid without Wi-Fi.
The innovative feature allows people to contact emergency services via satellite to request roadside assistance.
In partnership with the American Automobile Association, the new phones include two years of Emergency SOS for free.
But Brits have been left out – as the service only operates in the US.
iPhone 15 owners are set for another disappointment as their phones won' have access to an eSIM.
It allows users to install eight or more eSIMs on an iPhone and use two phone numbers at the same time.
In the States, Apple stopped releasing physical SIM cards for iPhones with the launch of iPhone 14, 14 Plus, 14 Pro, and 14 Pro Max.
That means American customers who have the latest iPhone only have access to eSIMs.
Apple explained: "An eSIM allows you to conveniently and securely activate cellular service without needing a physical SIM card.
"eSIM is stored digitally on your iPhone, which reduces the risk of physical damage, loss, or theft of your SIM.
"Once your it's set up, your SIM card will be deactivated and can be removed from the SIM tray."
Tech enthusiast can get their hands on the latest phone on 22 September in the UK.
It comes as a gadget expert revealed what you need to do before buying the new iPhone.
If you're planning to upgrade to a new iPhone 15 – or a newly discounted older device – then there are some things you'll want to know.
Apple has also switched from Lightning cables to USB-C on the new iPhone 15.
You'll get a USB-C cable in the box when you buy a new model, but you might already have some at home.