Tubi's Super Bowl ad caused a stir: What to know about the service – USA TODAY

Did you reach for your remote during the Super Bowl, thinking you had accidentally clicked on some random menu on your TV? You were far from alone. 
Streaming service Tubi certainly got the attention of confused viewers wondering where their remote went when its 2023 Super Bowl ad aired Sunday. 
The 15-second commercial made it seem like the 2023 Super Bowl  broadcast had returned from a commercial break when, suddenly, the TV screen exited the game and opened the Tubi app.  
“No, you didn’t sit on the remote,” Tubi said in the video’s description on YouTube. “But on Super Bowl Sunday, we fooled audiences into thinking they did.”
Tubi is a popular streaming service and its content is free, which could offer some relief to consumers as many paid platforms bump prices
Here’s what you need to know about the streamer. 
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Tubi is a free, ad-supported video streaming service with more than 50,000 titles from 455 content partners.
Tubi reported its highest quarterly viewership in the fiscal second quarter, which ended in December, with total viewing time up 41% year-over-year. 
Fox Corporation acquired Tubi in 2020. 
Yes, Tubi is free (and legal). 
The platform includes ads to monetize the content its partners provide and keep the service free for users.
You may know Roku as the device to stream other services, including Tubi, but the company has its own video streaming service: The Roku Channel.
Both Tubi and Roku offer free (ad-supported) television shows, movies, news and sports. Other free streamers include Freevee, Pluto TV and Crackle. 
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You can install the Tubi app on many smart TVs and streaming devices, including Amazon Fire TV, Apple TV and Roku. 
To download Tubi, search for “Tubi” on your device’s app store and click on the install option. 


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